pop up description layer
Available
        
Thank You for Arguing
by Jay Heinrichs
L.E 270.00
Random House USA
Business
9780804189934

0 Reviews write a review
SKU : 
Overview
(2017) A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated.
The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique.
Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.

  Show Cart
  Keep Shopping
 
This product was added in our store 1/1/1900 12:00:00 AM.
x

Subscribe to newsletter
Copyright © 2015 Diwanegypt.com All rights reserved. The information contained in Diwanegypt.com may not be published, broadcast, rewritten, or redistributed without the prior written authority of Diwan Egypt.